A new type of company

iOptimize Marketing is a very different kind of company. What do I mean? Please let me explain.

Our tagline is "Because Results Matter." The bottom line is simple. We are measured by business outcomes. For instance, should a hotel chain improve their occupancy rates and revPAR, we win. The customer got the outcome they needed.

Why did we start iOptimize Marketing, Inc.? Our deep research across the industry found a bunch of small companies run by technology folks. They talk in tech terms. One can envision propellers spinning over their heads.

I also got an earful from customers. One said they picked the top-rated firm as ranked by a well-known consulting firm -- and they turned out to be a disaster. One final reason is the lack of credibility. I worked for a firm that said they had an office in South Africa. Another said a New York City office. Both were untrue.

iOptimize will follow certain principles:

1. We'll focus on thought leadership and education -- not technology.
2. We'll ask questions and more questions -- we really listen.
3. We'll show no boring Powerpoint presentations - we promise.
4. In the rare instance when we speak, you will hear pure unadulterated truth -- in its purest and simplest form.

From a business point of view, we're going to use the best ideas from the best -- like Jill Konrath of SellingtoBigCompanies and Brian Carroll, author of Lead Generation for the Complex Sale. We also hire from the customer industry -- not just the search industry.

I also wish to point out that iOptimize is going to be a fun and exciting place to work and to be a customer of. Ron, my Chief Marketing Officer, is a cartoonist and professional writer. We're going to post Ron's cartoons to our website. We are going to work day and night to make it fun and rewarding.

To learn about iOptimize Marketing, Inc. I invite you to visit iOptimize Marketing.

All the best,
Jeff Ogden, President and CEO