World Airlines Face "The Perfect Storm" SEO to the rescue

Mr. Giovanni Bisignani of IATA announced "We are in a perfect storm" of falling revenue and rising fuel costs. However, he also says the crisis may spur a much-needed industry overhaul.

My message to the airlines: Please embrace Search Engine Optimization for your airline. Airline SEO matters.

Take a keyword analysis we just completed for a large Asian airline. If I was not looking for them, but merely shopping online for flights to Asia, finding them would be nearly impossible. Who do we find? In nearly every case, we find third party integrators like Expedia, Travelocity and Orbitz? Why? Those companies place a high priority on Airline SEO while the airlines do not.

When will these airlines get religion? When will they finally embrace the Internet? When will they grasp pull marketing?

Why SEO of a critical importance for hotels

The world was once much simpler. Your hotel competed with hotels in the area who made up your "comp set." Expedia and Hotels.com kept your occupancy rate up. Salespeople were pushed to close group business. Occupancy rates were high and RevPAR looked good. Then suddenly, the world changed. The worldwide web made all the previous ideas obsolete.

Today, hotels need SEO. Hotels must do SEO. Hotels can hardly survive without SEO. That is why hotel SEO is job one.

Today the customer is in control. The internet has empowered them like never before. Suddenly, your "comp set" becomes every hotel that could be booked online. The TPI's are bleeding off precious revenue. What is a hotelier to do?

Invest in SEO for your hotel, Mr. Hotelier. Dominate the online world so when people shop online, they find your hotel and you get the booking.

For Hotel SEO, please visit iOptimize Marketing or one of the other fine search marketing firms who specialize in hotels.

Search Engine Optimization (SEO) Articles - Mr SEO: When to outsource SEO and when to keep it in house.

Search Engine Optimization (SEO) Articles - Mr SEO: When to outsource SEO and when to keep it in house.

Great article by Mr. SEO on why to outsource. If your hotel or airline needs SEO, please contact iOptimize Marketing at http://www.ioptimizemarketing.com