The world was once much simpler. Your hotel competed with hotels in the area who made up your "comp set." Expedia and Hotels.com kept your occupancy rate up. Salespeople were pushed to close group business. Occupancy rates were high and RevPAR looked good. Then suddenly, the world changed. The worldwide web made all the previous ideas obsolete.
Today, hotels need SEO. Hotels must do SEO. Hotels can hardly survive without SEO. That is why hotel SEO is job one.
Today the customer is in control. The internet has empowered them like never before. Suddenly, your "comp set" becomes every hotel that could be booked online. The TPI's are bleeding off precious revenue. What is a hotelier to do?
Invest in SEO for your hotel, Mr. Hotelier. Dominate the online world so when people shop online, they find your hotel and you get the booking.
For Hotel SEO, please visit iOptimize Marketing or one of the other fine search marketing firms who specialize in hotels.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment