Mr. Giovanni Bisignani of IATA announced "We are in a perfect storm" of falling revenue and rising fuel costs. However, he also says the crisis may spur a much-needed industry overhaul.
My message to the airlines: Please embrace Search Engine Optimization for your airline. Airline SEO matters.
Take a keyword analysis we just completed for a large Asian airline. If I was not looking for them, but merely shopping online for flights to Asia, finding them would be nearly impossible. Who do we find? In nearly every case, we find third party integrators like Expedia, Travelocity and Orbitz? Why? Those companies place a high priority on Airline SEO while the airlines do not.
When will these airlines get religion? When will they finally embrace the Internet? When will they grasp pull marketing?
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